Chemeketa Community College Wayfinding Masterplan

Salem, Oregon
Placemaking, Wayfinding

Forward-thinking Chemeketa Community College wanted to bring together their seven diverse campuses under one identity, one brand. As part of its sign masterplan, AK first designed a graphic identity using colors chosen from the college’s branding palette. Thought was given to first impressions and to an enhanced visitor experience focusing on the perception of orientation and safety. Refinements specific to each site were made as the plan was implemented. At the main Salem campus, for instance, entry signs complete with digital display now reflect the college’s contemporary image and provide maximum message flexibility.